Bought this as a Christmas gift for my 2 year old daughter. She's a huge baby doll fanatic. When she opened this she promptly stopped opening gifts and spent the next two hours taking care of all of her babies! It wasn't until later that afternoon that she was interested in opening the rest of her presents.
It has only been a couple of days, but she can't get enough of this set. Sometimes I'll realize that the house has gotten very quiet, I'll see her in her room feeding, changing, and rocking her babies. It's great seeing her pretend play so sweetly and peacefully!